The company's collections, fashion show videos, campaigns, backstages, announcements and news ? that is, all its contents structure ? have been introduced into social networks such as Facebook, Flickr, YouTube and Twitter, leveraging the enormous interactive potential provided by 2.0 tools and communities.


The trend shows that the Web is moving towards functional and visual structures that give a major emphasis to content and social interaction without overlooking brand exposure.


This transition enables Paula Cahen D'Anvers to participate in online conversations, and acquire a better idea of what the individuals that feel represented by the brand think.