Gonzalo Bonadeo, Mónica Gutiérrez, Andrés Repetto, Adrián Paenza, and Luis Rubio, among others. For users to learn that they have the unique opportunity to read and be listened by such famous bloggers, Avatar generated a comprehensive campaign to boost the platform, and was in charge of the creativity and concept, as well as the production and implementation of all the supports involved.

Communication was channeled through rich media, banners and newsletters, and was supplemented with activities in social networks, mainly Facebook.