02. Our Services what we do
Strategic Services
We believe that the best way to make good use of our Strategic Services is to operate them in a supplementary manner. The areas of scope are detailed below and although services may be contracted separately, our proposal is to generate a virtuous circle based on the customer’s needs.
Creative Services
Our Creative Services aim at building innovative, suitable and relevant concepts, based on the capabilities of each brand and the support or media available for their implementation. We nurture fresh ideas, not only in favor of creativity, but also in pursuit of results.
Development and Integration Services
The Development and Integration department is in charge of designing, developing, updating and integrating the technological solutions applied to the customers business models.
This department is also focused on the research, development and standardization of new own tools.
Site Managment
› Investigation and qualitative analysis of requirements.
› Data model.
› Communication model.
› Business data model.
Social Media
Generation of strategies to include brands or products actively in social media environments by means of relevant content related to identity, positioning and personality, motivating the participation, dialog, and capture of influencers and the building of long-lasting bonds.
Optimization of pre-existing organic contents in 2.0 platforms.
Digital Marketing
Comprehensive marketing strategies aimed at digital media. Generation and distribution of viral and promotional content in interactive spaces by means of vehicles geared to the customer’s communication need and target audience.
Email Marketing
› Generation of email opt-in campaigns.
› Comprehensive design of conversion and customer retention strategies.
› Development, segmentation and optimization of subscriber bases with prior authorization (opt-in).
› Content development, forwarding management, tracking and campaign reporting.
Data Base
Investigation and qualitative analysis of requirements. Data model. Communication model. Business data model.
Search Marketing
Organic positioning of keywords in relation to URLs in main search engines. Positive indexing based on key concepts. On-page and off-page optimization factors.
Content development, forwarding management, tracking and campaign reporting.
Buzz Monitoring
Monitoring of social media and online editorials. This service aims at detecting the feelings and main topics that concern brands, products or product categories on the Internet. Through massive data collection and analysis, we are able to identify opportunities and threats, always suggesting action strategies for each case.
PR 2.0
Maximization of positive online presence. Strategies to detect and select influencers. Generation of online presence channels. Content treatment for them to acquire relevance, and a positive and productive way to build relationships.
Concept Developmennt
Investigation and qualitative analysis of requirements. Data model. Communication model. Business data model.
Information Arquitecture
Diagramming of structural and semantic components. Content mapping, organization and inventory. Modeling of the map of contents. Controlled vocabulary. Outlines of structural design. Prototypes and style guides.
Visual Design
Survey of user needs, experiences and abilities and of system consistency. Definition of styles of user/system interaction and search patterns.
Modeling of static and dynamic content viewing. Development of parameterization guides. Interface prototyping. Evaluation based on usability specifications.
Interaction Design
Investigation and qualitative analysis of requirements. Data model. Communication model. Business data model.
Content Development
Establishment of content relevance parameters in search engines. Design of key content and word structures for search engines and social communities.
Strategies to spread contents by means of hyperlinking, replication and social media channels.
- Application Development & Integration
- Wireless Applications
- Managed Hosting
- Consulting Services
- Quality Assurance
Application Development & Integration
Our development and integration department builds comprehensive solutions including Web
Applications, Web Services, Rich Internet Applications, Content Management, e-learming,
Single Sign-On (…) under different technologies, namely:
Operating systems
Microsoft Windows; Unix (Sun Solaris, HP-UX, IBM AIX); Linux (Red Hat Advanced Server, Novell SuSE, Ubuntu y
otras distribuciones).
Programming languages
Java J2EE; C/C++; .NET (ASP.NET, C#, WinForms, ADO.NET, Enterprise Services, etc.); Lenguajes de Scripting
(Javascript, VBScript, PHP, Perl, Python, etc.); Web Services; RIAs; Adobe FLEX, Ajax.
Relational Database Management Systems (RDBMS)
Oracle; PostgreSQL, Microsoft SQL Server; IBM UDB, IBM DB2; IBM Informix; Sybase; MySQL.
Integrated Development Environments
Microsoft Visual Studio .NET; Borland JBuilder; Oracle Development Suite; Eclipse; SAP NetWeaver; IntelliJ IDEA;
BEA WebLogic Workshop; IBM Rational Software Architect
Wireless Applications
Investigation and qualitative analysis of requirements. Data model. Communication model. Business data model.
Managed Hosting
Our hosting services managed in world-class data centers through different modalities, ensure full availability, and support for Web sites and Web applications.
Consulting Services
Through the consulting department, we are able to build the vision and strategy of our projects by applying exploration and documentation methods, thus ensuring the proper understanding of the solution process and the relation to its context by all the parties involved.
Quality Assurance
With the purpose of ensuring the quality of our processes and deliverables, we use QA practices, among which we can highlight the application of testing and intrusion cases, test-driven development (TDD), security audit, etc., to achieve predictable results conforming to the expected objectives.